Hungry for Batteries

People for Bikes is a non-profit organization with a mission to get more Americans on bikes.

In 2023, People for Bikes partnered with Call2Recycle to create an e-bike battery recycling dropbox program. With more than 1,800 drop off locations, People for Bikes came to the InGoodTaste team to create a campaign to educate consumers, in a positive way, of the importance of battery recycling and to promote how easy the program is.

The concept created was “Hungry for Batteries” featuring Rey and Watts, and unlikely duo on a mission to help reduce battery pollution. Watts has an insatiable taste for e-bike batteries. When Rey meets Watts, she sees a great opportunity to make a difference together.

From the characters to the visual graphic system, this campaign is focused on turning a negative to a positive with an overall tone of playfully serious.

Deliverables included creating characters, campaign visual ID, storyline, 6 stills, 6 animations, responsive website, guidelines for storytelling on social media, and campaign toolkit.