Lectric Joy Ride

In 2024 Lectric E-Bikes came to the InGoodTaste team to conceptualize, brand and launch their digital campaign for their 5 Year Anniversary.

Deliverables included Brand Toolkit, Website Landing Page, Email Templates, and social posts.

Our approach to marking the 5 Year Anniversary was to celebrate the brand and business by bringing forward the generosity of spirit that lives in Lectric’s DNA. We wanted to strengthen the brand by elevating transparency, quality, community, and participation.

The tone we established for this campaign was playfully disruptive and nostalgically joyful.

Visually, we combined retro inspired elements in type, color palette, textures, iconography and image filters with playful hand-done typographic touches and smiley faces.