As a brand that is more than an apparel company, prAna was looking to richen their content online in 2017. In addition to traditional blog posts, this new post was created to be a collage of sensory input, taking inspiration from travel sketchbooks that highlight key pieces of prAna ambassador’s trips through notes, quotes and sketches. This story spanned across prAna’s digital presence including emails, digital ads and website content blocks and future travel stories.
Ancient City
of Color
DESIGN DIRECTION | UX/UI
Creative Director: Alison Guidry Gates
Lead Designer: Colleen Kottwitz
Copy: Aaron Hurst
Sketches: Brittany Sheppard
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