West of One

West of One is a content brand for sustainable building and design practices in homes.

West of One’s primary goal is to honor nature while creating beautiful interiors. West of One’s website features articles about sustainable makers, artists and implementations. They also sell home goods, West of One branded merchandise and pieces from the artists featured. West of One is located on the Central Coast of California and is heavily influenced by the rugged coastal lifestyle and all things west of Highway 1.

I worked with West of One to establish their overall brand identity and direction. This includes logo marks, typography, photography feel, visual design system, and website. The inspiration behind the logo and design system was to keep it modern, minimal and the intersection between design and nature.